{"id":1161,"date":"2023-12-12T05:58:01","date_gmt":"2023-12-12T05:58:01","guid":{"rendered":"https:\/\/brandbazooka.com\/?p=1161"},"modified":"2025-06-04T07:30:41","modified_gmt":"2025-06-04T07:30:41","slug":"how-influencer-marketing-has-quietly-become-the-hottest-new-trend-in-marketing","status":"publish","type":"post","link":"https:\/\/www.brandbazooka.com\/blog\/how-influencer-marketing-has-quietly-become-the-hottest-new-trend-in-marketing","title":{"rendered":"How Influencer Marketing Has Quietly Become The Hottest New Trend in Marketing"},"content":{"rendered":"
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\n As you may have guessed from the title of this article, there is something called Influencer Marketing. It is the hottest new thing in town, and it\u2019s showing no signs of cooling down. So before we get into how it works and why it\u2019s hot, let us see what it is.<\/p>\n

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\n WHAT IS INFLUENCER MARKETING?
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\nWe may not realize it, but we are breathing in Influencer Marketing every day. In simple terms, it is influencing the opinion of your target audience by hiring some of the \u2018influencers\u2019 of that category.\n<\/p>\n

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So who are influencers? These are people who have, through their social media activity<\/a>, proved themselves to be passionate experts in a particular field. Through Instagram, Blogs, YouTube, Facebook, etc., they have managed to become the stars of this generation, and bona fide celebrities.\n<\/p>\n

\n Their passion, expertise and willingness to share the same ensures they get a horde of loyal fans who trust them blindly in that category \u2013 be it gadgets, fashion, cellphones, books or practically anything.\n <\/p>\n

\n When these \u2018celebs\u2019 recommend your brand of face-cream, television, movie or fashion line, their impact is stronger because their credibility is absolute. This credibility rubs off onto your brand. After all, this is no movie star endorsing a brand \u2013 this is a trusted category expert.\n <\/p>\n

\n In other words, it is new-age word-of-mouth marketing, and it is one of the best ways to build brand credibility today.\n <\/p>\n

\n As per a recent survey of the marketing professionals surveyed were found to have used influencer marketing and of those said that influencer marketing was very much an integral part of their overall marketing strategy.\n <\/p>\n

\n INFLUENCER MARKETING CASE STUDY
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\n An illustrative example of influencer marketing is the 2015 Amazon India venture, #CrazyForReading, where they roped in India\u2019s bestselling authors \u2013 Amish Tripathi and Ashwin Sanghi to endorse their e-reader, Kindle Paper white.\n <\/p>\n

\n Two ad films<\/a> were made that captured the author\u2019s e-reading habit. Both the authors have a huge following on social media, which helped in reaching out to potential customers. Moreover, the campaign asked readers on social media platforms to share their #CrazyForReading stories.\n <\/p>\n

\nThis is exactly what influencer marketing does. It identifies the right influencer in a particular segment and approaches them to initiate a momentum about the brand that eventually urges the potential customers to reach out to the brand.<\/p>\n

\n Needless To Say, it Was An Extremely Successful Campaign.<\/b>\n <\/p class=\"mt-5 blog-p\">\n

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