{"id":751,"date":"2023-12-11T07:17:40","date_gmt":"2023-12-11T07:17:40","guid":{"rendered":"https:\/\/brandbazooka.com\/?page_id=751"},"modified":"2025-06-03T05:19:43","modified_gmt":"2025-06-03T05:19:43","slug":"how-brand-bazooka-helped-telecraft-to-reach-a-750-increment-in-total-leads","status":"publish","type":"page","link":"https:\/\/www.brandbazooka.com\/how-brand-bazooka-helped-telecraft-to-reach-a-750-increment-in-total-leads.html","title":{"rendered":"HOW BRAND BAZOOKA HELPED TELECRAFT TO REACH A 750% INCREMENT IN TOTAL LEADS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"751\" class=\"elementor elementor-751\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca11a80 e-flex e-con-boxed e-con e-parent\" data-id=\"5ca11a80\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3df4804f elementor-widget elementor-widget-text-editor\" data-id=\"3df4804f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<section class=\"case-study\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"case-detail\">\n<div class=\"mainText\">\n<h1>HOW BRAND BAZOOKA\nHELPED TELECRAFT TO REACH A <strong>750% INCREMENT IN TOTAL LEADS<\/strong><\/h1>\n<h5>THE CLIENT<\/h5>\nOne of India&#8217;s leading System Integration companies, Telecraft E Solutions Pvt. Ltd. offers Unified\nCommunication, Enterprise Networking, AV Integration, Data Centre &amp; amp; Surveillance Systems and\nCollaboration solutions.\n<h5>THE CASE<\/h5>\nTelecraft had an advertising strategy in place to reach out to companies looking for AV Integration, Enterprise\nNetworking, Unified Communication, etc. Though the ad campaign was getting them leads, it lacked the quality\nthey wanted. Also, at Rs.1000 their CPM was on the higher side. At this high cost and low quality leads, the\ncampaign was unable to fulfil its objectives.\n<h5 class=\"my-3\"><strong>They needed a change in their advertising strategy so as to\nbring the cost down and increase the quality of leads.\n<\/strong><\/h5>\n<h5>THE OBJECTIVE<\/h5>\nOwing to low quality leads and high cost, their objectives were very direct :\n\n<strong>To bring down the CPM cost drastically<\/strong>\n\n<strong>To generate more than 1000 good quality leads<\/strong>\n\n<strong>To get 300 website clicks every single day<\/strong>\n\n<strong>To get 100 conversions a month<\/strong>\n<h5>THE RESEARCH<\/h5>\nPost lockdown, the work environment has changed completely. Hybrid work has changed the way people\nconnect with each other, perform their tasks and accomplish their objectives. Companies have changed their\nday-to-day work strategy to suit the current scenario. In this New Normal, a service provider like Telecraft had\na lot to offer and also a lot to gain from. We studied their last one year&#8217;s marketing plan and its performance\nalong with a competitor and market analysis. We studied how their products could fit into the day-to-day\noperations of their clients.\n<h5 class=\"my-3\"><strong>We focused on the benefits clients could derive from their products and perform better. After a thorough\nunderstanding, we came up with the right advertising plan for them.<\/strong><\/h5>\n<h5>THE STRATEGY<\/h5>\nFor Telecraft, we opted for The Funnel Strategy to reach out to the right target audience and generate leads at low costs. We divided our strategy into three categories, i.e.\n\nTop of the Funnel.\n\nMiddle of the Funnel and\n\nBottom of the Funnel and created many ad campaigns for Google and Facebook.\n<h5 class=\"my-3\"><strong>For Google, we gave equal importance to SEO (Search Engine Optimization) and\nGDN ads. Google Analytics\nplayed a vital role to assess the overall progress of the ads and guide us in the right direction.<\/strong><\/h5>\n<strong>We tested multiple ads using different communication and closely tracked their progress to understand which ads are giving the best results. <\/strong>\n\n<strong>We also re-targeted the audience whenever the ads came to the Middle of the Funnel\nfrom the Top of the Funnel and accordingly also tweaked our communication to stay\nrelevant to them. <\/strong>\n<h5 class=\"my-3\"><strong>The re-targeting helped in achieving the desired KPIs.\n<\/strong><\/h5>\nSince Telecraft is an authorized partner of Cisco and offers many products that are a must for almost every\norganization, we decided to run many ads using Cisco&#8217;s name in order to catch the attention of the right\naudience.\n<h5>THE RESULT<\/h5>\nWith the right set of ads and targeting strategy, we successfully achieved the targets that were given to us.\n\n<strong>We brought down the CPM from Rs.1000 to Rs.300<\/strong>\n\n<strong>We increased the lead quality as well by over 50%<\/strong>\n\n<strong>We reach out to a target audience of over 90 lacs<\/strong>\n\n<strong>The average CTR was 1.24%<\/strong>\n\n<strong>We generated a total of over 1 lac 13 thousand website clicks<\/strong>\n\n<strong>The conversion rate was 2.14%<\/strong>\n\n<strong>We generated a total of 2434 leads<\/strong>\n\n<strong>The yearly impression growth was 29%<\/strong>\n\n<strong>The yearly website traffic growth was 13%<\/strong>\n\n<strong>The yearly increment in total leads was 750%<\/strong>\n<h5 class=\"my-3\"><strong>WANT TO INCREASE SALES, ROAS AND REACH OF YOUR PRODUCT<\/strong><\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HOW BRAND BAZOOKA HELPED TELECRAFT TO REACH A 750% INCREMENT IN TOTAL LEADS THE CLIENT One of India&#8217;s leading System Integration companies, Telecraft E Solutions Pvt. Ltd. offers Unified Communication, Enterprise Networking, AV Integration, Data Centre &amp; amp; Surveillance Systems and Collaboration solutions. THE CASE Telecraft had an advertising strategy in place to reach out [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-common.php","meta":{"content-type":"","footnotes":""},"class_list":["post-751","page","type-page","status-publish","hentry","entry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.brandbazooka.com\/wp-json\/wp\/v2\/pages\/751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandbazooka.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brandbazooka.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandbazooka.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandbazooka.com\/wp-json\/wp\/v2\/comments?post=751"}],"version-history":[{"count":10,"href":"https:\/\/www.brandbazooka.com\/wp-json\/wp\/v2\/pages\/751\/revisions"}],"predecessor-version":[{"id":6691,"href":"https:\/\/www.brandbazooka.com\/wp-json\/wp\/v2\/pages\/751\/revisions\/6691"}],"wp:attachment":[{"href":"https:\/\/www.brandbazooka.com\/wp-json\/wp\/v2\/media?parent=751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}